Social Media Manager & Content Strategist

Awni
Nandargi

13+ years · Dubai, UAE · Luxury · F&B · Healthcare · Beauty · Travel · Lifestyle

24M+
Impressions
1M+
Video views
150%
Engagement lift
18+
Brands managed
Awni Nandargi — Social Media Manager Dubai UAE
🏆
Best Social Media Manager 2025
Awarded internally · Talir Group, Dubai
About me

I grow brands through
content that connects.

I'm a results-driven Social Media Manager and Content Strategist with 13+ years of experience building brand presence across the UAE's luxury, F&B, healthcare, beauty, travel, and lifestyle sectors.

I bring brands to life through scroll-stopping content, data-led strategy, and end-to-end campaign management — from 360° activations to everyday publishing. I've managed multi-platform accounts across Instagram, TikTok, LinkedIn, YouTube, Facebook, Twitter, and Snapchat, always with a sharp eye on performance and ROI.

My edge lies in balancing creative instinct with analytical thinking — knowing not just what to post, but why it works. I thrive at the intersection of brand storytelling, community building, and measurable results.

Social media platforms managed
📸 Instagram
▶️ TikTok
💼 LinkedIn
▶ YouTube
📘 Facebook
𝕏 Twitter / X
👻 Snapchat
Tools & systems
Hootsuite Sprout Social Buffer Meta Business Suite Falcon Canva CapCut Edits Adobe Premiere Pro Adobe After Effects WordPress
What I do
Strategy & Planning
Social media strategy Content calendar planning 360° campaign management Brand positioning & messaging Competitor & trend analysis
Content Creation
Copywriting & storytelling Reels & short-form video Shoot coordination & moodboarding Graphic direction & visual briefs SEO-optimised content
Community Management
Audience engagement & growth Sentiment monitoring Influencer outreach & partnerships
Analytics & Reporting
Performance tracking & ROI Data-driven optimisation Monthly & campaign reporting
Account & Client Management
Account management Client coordination Cross-functional team collaboration ATL / BTL / TTL marketing Trend monitoring
Brands

Brands I've had the
privilege to work with.

Across luxury, healthcare, F&B, travel, finance, beauty, editorial, and lifestyle — in India and the UAE.

HealthHub by Al-Futtaim
SOTC Holidays
United Arab Bank
Mustela Middle East
RAK Ceramics
Unbox Community
Devji Jewellers
Scoop Whole Foods
Visit Umm Al Quwain
Moon Beauty Salon
Azizi Developments — Burj Azizi
Condé Nast Traveler
Vogue India
Architectural Digest
HDFC Bank
Society Tea
Kesari Tours
Prime Hospital
National Paints
Karma 8
Kawan
Selected work

Case studies & results.

A selection of campaigns, strategies, and measurable outcomes across industries and platforms.

Coworking & lifestyle community · UAE
Social Media & Content Specialist
InstagramLinkedInFacebookTikTok
Managed end-to-end social media presence for Unbox — a community-centric coworking brand across Dubai, Sharjah, and Riyadh. Developed content pillars spanning workspace lifestyle, member spotlights, thought leadership, and the "Real Talk Unboxed" podcast series. Built a consistent content calendar and brand voice positioning Unbox as more than a workspace — a thriving professional community.
12.6K
Followers
1K+
Posts managed
Community buildingPodcast contentB2B & B2CThought leadership
Travel & tourism · India
Deputy Content & Social Media Manager
InstagramFacebookTwitterYouTube
Led social media and content strategy for SOTC — one of India's most recognised travel brands, growing their Instagram to 91.2K followers. Managed multi-platform campaign execution, SEO-optimised travel storytelling, and cross-functional collaboration with PR and creative teams. Maintained a high-frequency content calendar of 3,300+ posts across destinations, deals, and audience engagement campaigns.
91.2K
Followers
3.3K+
Posts managed
Travel contentSEO strategyCampaign managementPR collaboration
Banking & financial services · UAE
Social Media Account Manager
InstagramLinkedInFacebookTwitter
Managed UAB's full social media presence, developing compliance-safe, audience-centred content around financial education, product launches, fraud awareness, and brand occasions. Coordinated with compliance and marketing teams to ensure all content met regulatory standards while remaining engaging and on-brand. Tracked competitor activity and audience sentiment to drive sustained growth.
8.2K
Followers
980+
Posts managed
Finance contentCompliance-safeAccount managementBilingual content
Baby & family skincare · Middle East
Social Media & Content Specialist
InstagramFacebookYouTubeSnapchat
Spearheaded social media strategy and content execution for Mustela Middle East, building brand awareness for their natural-origin baby and family skincare range across the region. Crafted parent-focused, emotionally resonant content balancing product education with relatable family storytelling. Managed influencer coordination and community engagement to build authentic brand advocacy across UAE, Kuwait, Qatar, and Lebanon.
37.4K
Followers
1.5K+
Posts managed
Parent-focused contentInfluencer coordinationMulti-marketProduct education
Construction, design & interiors · UAE
Social Media Specialist
InstagramLinkedInFacebookYouTube
Managed social media content for RAK Ceramics — one of the world's largest ceramics brands — developing visually elevated content showcasing product design, innovation, and interior lifestyle applications. Coordinated trade show coverage including Dubai Design Week and MAKE IT, produced CEO spotlight content, and maintained the "One Step Ahead" brand campaign consistently across all posts.
34K
Followers
630+
Posts managed
Design & interiorsTrade show coverageBrand campaignsCEO content
Luxury jewellery · UAE
Social Media Specialist
InstagramFacebookLinkedIn
Developed and managed social media content for Devji — a heritage luxury jewellery brand crafting 21kt Bahraini jewellery trusted since 1950. Created aspirational, visually rich content aligned with UAE luxury consumer sensibilities, balancing close-up product photography, lifestyle model shoots, and cultural occasion campaigns. Built a refined brand voice reflecting Devji's legacy while driving modern digital engagement.
12.5K
Followers
170+
Posts managed
Luxury contentHeritage brandProduct photography directionLifestyle shoots
Health & wellness F&B · UAE
Scoop Whole Foods
Social Media & Content Specialist
InstagramFacebookTikTok
Built and managed social media presence for Scoop — Australia's leading whole foods store, now in Dubai — targeting wellness-conscious UAE consumers. Developed content pillars around recipe inspiration, whole ingredient education, sustainability, and founder storytelling. Mixed Reels, carousels, and static posts to maximise organic reach and position Scoop as the go-to destination for natural, zero-waste grocery shopping in Dubai.
6.9K
Followers
246+
Posts managed
Wellness contentRecipe reelsSustainabilityCommunity building
Tourism & destination marketing · UAE
Social Media & Content Specialist
InstagramFacebookYouTubeTikTok
Managed social media content for Visit UAQ — Umm Al Quwain's official tourism platform — positioning the emirate as a compelling eco-tourism and outdoor destination. Developed visually immersive content across nature, beaches, sports, hotels, restaurants, and cultural landmarks. Built content pillars designed to attract domestic and international visitors to one of the UAE's most unspoilt coastal destinations.
11.7K
Followers
89+
Posts managed
Destination marketingEco-tourismVisual storytellingTourism content
Beauty & wellness · UAE
Social Media & Content Specialist
InstagramFacebookTikTokSnapchat
Managed social media content for Moon Beauty Salon — an award-winning henna and beauty salon serving since 1984, based in Sharjah. Developed content showcasing henna artistry, beauty treatments, facials, and salon experiences. Built a warm, aspirational brand tone that connected with the salon's loyal client base while attracting new customers through visually rich, service-led content across platforms.
13.6K
Followers
608+
Posts managed
Beauty contentHenna artistryService marketingBrand loyalty
Campaign spotlight

The #WeHearYou
360° campaign.

01
Launched across 5 platforms simultaneously — Instagram, Facebook, YouTube, LinkedIn, and TikTok, marking HealthHub's debut on TikTok and significantly expanding digital reach.
02
Full end-to-end campaign ownership — from creative concepting, copywriting, and shoot coordination to scheduling, community management, and real-time engagement.
03
Influencer partnership management — coordinated with key regional voices to amplify campaign reach and drive authentic audience engagement.
04
On-ground event activation — executed event management for physical brand activations that seamlessly complemented the digital campaign.
05
25% of Dubai & Sharjah population reached — 1.9M+ unique reach on Facebook and Instagram, 2M+ reached on YouTube.
8M+
Video views
24M+
Impressions
250K+
Engagements
178K+
Clicks
+225%
Brand awareness increase
Testimonials

What my team
& clients say.

"

Awni's creativity, strategic thinking, and deep understanding of social media dynamics are unmatched. Her keen analytical skills enable her to refine strategies in real-time for maximum impact — and she brings positivity and a solutions-oriented mindset to every project.

Ali Shaikh
Brand Storyteller & Communication Strategist
"

Awni is a fabulous and enthusiastic team player and a fast learner. Her passion to excel in every challenge is one of her greatest strengths as a writer and trend spotter — extremely dedicated, always bettering the work.

Cherry Koshy
Creative Content Specialist
"

Awni is diligent in her work and mindful of timeframes. She consistently thinks out of the box and comes up with efficient, effective solutions. You can rely on her to deliver — and to surprise you in the best way.

Roy DSilva
NBA Writer
Contact

Ready to grow
your brand?

Let's build a social media presence that performs. Reach out and let's talk strategy.

✉ awni.nandargi18@gmail.com ☎ +971 544 816 905 📍 Al Furjan, Dubai, UAE